The first toy to be advertised on television was Mr. Potato Head. The advertising campaign for Mr. Potato Head was launched in 1952 by the Hassenfeld Brothers Company, which later became known as Hasbro.
The TV commercial for Mr. Potato Head featured a catchy jingle and a fun cartoon character that encouraged children to use their imaginations and create endless combinations of facial features for the plastic potato toy.
The success of the advertising campaign for Mr. Potato Head set the stage for the toy industry to start using television as a powerful marketing tool for reaching children and parents. Since then, advertising toys on television has become a common practice and has had a significant impact on the toy industry.
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